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Classic Example of How a Bestseller Attracts Residual Earnings Ad Infinitum…


This bestselling title has consistently
featured in bookstores world wide
and in the TOP 10 rankings on Amazon
since it was first published way back in 1994.

- Sold over 300,000 copies
- Now in its 4th edition
- 5th edition scheduled for 2008
- Multiple reprints
- Recognised as required reading in
  universities  and business colleges



Apart from basic book royalties it continues to attract ever-increasing residuals from…

* Book clubs

* Serialisation rights

* Licensing rights

* Broadcasting rights

* Merchandising

* Contributing articles to magazines

* Speaking engagements


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